Case study — 2025 — 2026
Ayei.ai
Custom-built AI employees, ready in days. A service platform offering custom-built AI employees — sales, marketing, bookkeeping, research, reception, and more — each tailored to the client's exact workflow and running 24/7.
- Type
- saas
- Years
- 2025 — 2026
- Stack
- Next.js · Node.js · Python · OpenAI API · PostgreSQL · Automation APIs

The problem
Small teams drown in repetitive knowledge work but can't justify full-time hires for every function. Generic AI tools don't fit their workflows; custom automation is usually a consulting-priced project.
My role
Core engineer: the AI-assistant runtime, per-client workflow customization, and the delivery pipeline that gets an assistant from intake to production in days.
The hard part
Every client's workflow is different, so the platform has to assemble assistants from reusable capability blocks — monitoring, outreach, reporting, bookkeeping — while keeping each deployment isolated, auditable, and cheap enough to run around the clock. The interesting engineering is in the assembly line, not any single bot.
Outcome
Live at ayei.ai with eleven assistant roles offered — from lead qualification to executive assistant — each custom-built per client and deployed within days.

